Google Workspace · Plans
Business Starter or Business Standard?
A plain comparison of price, storage, Gemini AI and meetings, so you can pick the plan your team will actually use.
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Quick answer
Pick Business Standard if your team shares files, runs video meetings or wants Gemini in Docs and Sheets. It suits most growing businesses. Pick Business Starter if you mainly need professional email at your own domain and light file storage.
Price
| Per user per month | Business Starter | Business Standard |
|---|---|---|
| Annual plan | $7.00 | $14.00 |
| Flexible plan | $8.40 | $16.80 |
| Promo code (new customers) | First 3 months | First 3 months |
Prices are Google's US list prices per user per month, before tax, as of October 2026. Prices in other countries differ and Google can change them, so check at checkout.
Features side by side
Both plans include Gmail at your own domain, Google Calendar, Drive, Docs, Sheets, Slides, Meet and Chat. Here is where they differ:
| Feature | Business Starter | Business Standard |
|---|---|---|
| Storage per user (pooled) | 30 GB | 2 TB |
| Meeting recording | Not included | Included |
| Noise cancellation in Meet | Not included | Included |
| Gemini AI | Gemini app, Gmail and Vids | Also Docs, Sheets, Slides, Drive, Meet and Chat |
| eSignatures in Google Docs | Not included | Included |
| Shared drives | Limited | Included |
Storage is what teams notice first
On Starter, 30 GB per user covers Gmail and Drive together. Anyone who keeps years of email with attachments, or works with design files or video, can fill it within months. Standard gives 2 TB per user, pooled across the team, so storage rarely comes up again.
Which plan fits you
Business Starter fits
Freelancers, consultants and small teams who mainly need a professional email address, shared calendars and light file sharing.
Business Standard fits
Growing teams that collaborate on files, record meetings, sign documents or want Gemini in their everyday work.
Consider Business Plus if
You need Google Vault for retention and eDiscovery, or stronger security and device controls.
How to upgrade from Starter to Standard
Open Billing
Sign in to the Google Admin console as an administrator and go to Billing, then Subscriptions.
Choose Upgrade
Select Upgrade next to Business Standard and confirm.
Carry on working
Email, files and settings stay as they are. The new price applies from that point.
Questions
FAQ
- Is Business Standard worth it over Starter?
- For most teams, yes. It adds 2 TB of storage per user instead of 30 GB, Gemini across the apps, meeting recording and eSignatures. If you only need business email, Starter is enough.
- Can I upgrade later?
- Yes, any time from the Admin console, without losing email or files.
- Can I mix Starter and Standard users?
- Usually not on self-service plans. Google expects one Business plan for the whole account, so pick the plan that fits most of your team.
- Can I use a promo code on either plan?
- Yes. New customers can request a code from us for the first 3 months of Starter, Standard or Plus on our promo code page.
Want it set up for you?
We set up Google Workspace for businesses across EMEA and the Gulf: domain, users, email migration, security and training.